Racketeering (RICO) Charges Filed Against NutraSweet, Dr. Robert Moser of NS, American Diabetes Assoc and Monsanto – Press Conference, Sacramento, 9/16

San Francisco, CA (PRWEB) September 16, 2004

SENT AS A COURTESY OF:

WORLD NATURAL HEALTH ORGANIZATION

http://www.wnho.net – Click on Racketeering Banner

National Press Conference, Thursday 9/16 11:00A.M.

Sheraton Grand Hotel    1230 J Street    Sacramento, Ca

Filed In:    The United States District Court for the Northern District of California

Plaintiff:    Joe Bellon, individually and as a representative of a class of plaintiffs

Damages 0,000,000

A RACKETEER INFLUENCED & CORRUPT ORGANIZATIONS [RICO] complaint has been filed in U.S. District Court for the Northern District of California. The suit charges the defendants with manufacturing and marketing a deadly neurotoxin unfit for human consumption, while they assured the pubic that aspartame (also known as NutraSweet/Equal) contaminated products are safe and healthful, even for children and pregnant women. Present Secretary of Defense Donald Rumsfeld is mentioned throughout the lawsuit.

As evidence, an explosive affidavit from a former translator for the G.D. Searle Co – the developer of aspartame – will be made public at a National Press Conference on Thursday, September 16 at 11:00 a.m. at the Sheraton Grand Sacramento Hotel, 1230 J Street, Sacramento, California 95814, phone (916) 447-1700.

For 16 years, the FDA denied approval of aspartame because of compelling evidence of its contributing to brain tumors and other serious disabilities. Donald Rumsfeld, present Secretary of Defense in the Bush Administration, left President Ford’s administration as Chief of Staff to become the CEO of aspartame producer G D Searle Co. in 1981. Shortly after, Rumsfeld became the CEO, and the day after President Reagan took office, aspartame was quickly approved by FDA Commissioner Arthur Hayes over the objections of the FDA’s Public Board of Inquiry. Hayes had been recently appointed by the Reagan Administration. Shortly after aspartame’s approval by the FDA, Hayes joined NutraSweet’s public relations firm under a ten year contract at ,000 a day.

Aspartame/NutraSweet was the product of the G. D. Searle Co. In January 1977, the FDA wrote a 33 page letter to U.S. Justice Department Attorney Sam Skinner: “We request that your office convene a Grand Jury investigation into apparent violations of the Federal Food, Drug and Cosmetic Act.” Skinner allowed the Statute of Limitations to run.

Three FDA Commissioners and eight other officers and Skinner took jobs in the aspartame industry.

The Food and Drug Administration once listed 92 adverse reactions from 10,000 consumer complaints and would send the list to all inquirers. In 1996 the FDA stopped taking complaints and now denies existence of the report. Seizures, blindness, sexual dysfunction, obesity, testicular, mammary and brain tumors and death, plus dozens of other dread diseases named in the suit arise from the consumption of this neurotoxin.

Defendant Moser, past CEO of NutraSweet, is cited for misrepresenting facts to public and commercial users with full knowledge of the deceptions. The toxin is sold to Bayer, Con Agra Foods, Dannon, Smucker, Kellogg, Wrigley, PepsiCo, Kraft Foods (Crystal Light), Conopco (Slim-Fast), Coke, Pfizer, Wal-Mart and Wyeth (to name a few), who use it in some of their products, including children’s vitamins. These entities are named in other suits now in California Courts.

Defendant American Diabetes Association’s mission is to care for diabetics. A 35 year ADA member, world famous diabetic specialist H.J.Roberts, M.D., discovered aspartame can precipitate diabetes and reacts harmfully with insulin. ADA rejected his report which was then published in a prestigious medical journal.

The seven count indictment includes charges for violation of California Consumers Legal Remedies Act, Fraud, violations of California Civil Code ’1780-1784 and Injunctive Relief: that Defendants be enjoined from future use/sale of aspartame.

For more information or to request an interview, contact:

Britt Groom, Attorney at Law

Spokesperson for National Justice League

2205 Hilltop Drive #2022

Redding, CA 96002

Message or fax request to (530) 248-3483 (CA. No.)

Or email:

info@nationaljusticeleague.net

Website: www.nationaljusticeleague.com/


Click to see lawsuit as filed:

http://www.wnho.net/nutrasweet_company_lawsuit.htm

Click to see video: Rumsfeld/Aspartame

http://www.soundandfury.tv/Pages/Rumsfeld.html

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Konsyl Sugar-Free Orange Psyllium Fiber Now in Easy Single-Dose Travel Packs

Easton, MD (PRWEB) June 12, 2008

Konsyl Pharmaceuticals, Inc. is a leading producer of premium, natural fiber supplements for improving intestinal health. Its popular sugar-free, Orange flavor fiber powder is now available in convenient, individual packets. The easy-to-mix formula and refreshing taste makes adding extra dietary fiber simple. The pre-measured dose packets travel well for summer vacations. Konsyl Sugar-Free Orange is sweetened with NutraSweet®. Each dose contains just 9 calories.

Fiber can provide many daily benefits. Proper fiber intake has been shown to balance both constipation and diarrhea, promoting bowel regularity. Many doctors recommend psyllium fiber supplements to help conditions such as diverticular disease, IBS and hemorrhoids.

Many health and nutrition experts have stressed the importance of dietary fiber. According to recent USDA surveys, the average daily intake of dietary fiber by women 19 to 50 years of age is only about 12 grams. Intake by men of the same age is about 17 grams. The difference between the amounts of fiber we do consume and the amounts we should consume is called the “fiber gap.” Closing the fiber gap by increasing daily fiber intake, either through diet or with supplements is recommended.

A list of popular foods and their fiber content is available at www.konsyl.com. Getting enough fiber solely from foods can be difficult. The National Cancer Institute’s recommendations of 25 to 35 grams of fiber per day would be equivalent to consuming 8-13 apples per day.

The new single-dose packets contain 3 grams of dietary fiber. They are perfect for travel or stashing in a desk drawer. Taking a few moments to get extra fiber each day can help to close the “Fiber Gap” many people currently have in their daily diets. Konsyl Sugar-Free Orange singles (box of 30) can be ordered online at www.konsyl.com.

*NutraSweet is a registered trademark of The NutraSweet Company.

About Konsyl Pharmaceuticals, Inc.

Konsyl Pharmaceuticals, Inc. produces high quality, natural fiber supplements and digestive aids for improved intestinal and digestive health. Konsyl products address a variety of digestive issues, such as constipation, hemorrhoids, diarrhea, IBS and diverticulosis. For over 50 years, doctors have recommended 100% natural Konsyl products as a soluble fiber supplement for patients of all ages. The high fiber content of Konsyl products helps consumers to achieve dependable digestive health. Konsyl products are available in fine pharmacies and chain stores throughout the United States. For more information on Konsyl Pharmaceuticals, Inc. or its complete line of products, contact a company representative at 800-356-6795, or visit the company’s website at www.konsyl.com.

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People?s Chemist Expresses Concern about Artificial Sweetener — Manufacturer Not Happy


Santa Fe, NM (PRWEB) January 22, 2007

Shane Ellison, an organic chemist and author of Health Myths Exposed, asserts that a commonly used artificial sweetener may be harmful to our health. In a recent article, Shane bravely hypothesizes that it may “explode internally.” He uses this term to describe its’ potential to damage many parts of the body such as our genetic map known as DNA – deoxyribonucleic acid.

Furious over his claims, manufacturers of the popular sweetener stated that the information included in Shane’s article contains many inaccuracies and false information. They asked him to “immediately discontinue any further dissemination of these false and damaging statements.” They continued by saying that if he fails to take these actions promptly, that they would “consider the need for further legal action.”

Known as “The People’s Chemist”, Shane is undeterred by such threats. He asserts that he is entitled to his own “hypothesis.” Readers should understand that he is making no definitive statements. Instead, he is expressing his grave concern over this drug disguised as a sweetener. He feels that consumers have a right to know the whole story behind what may be a very dangerous scam in the artificial sweetener business – or not.

To learn about the sweetener that may “explode internally” send a blank email to healthmyths (at) getresponse.com.

Shane holds a master’s degree from Northern Arizona University in organic chemistry. He founded HealthFX Nutraceuticals (www.health-fx.net) and is an internationally recognized authority on therapeutic nutrition. Get his Life Saving Health Briefs and Real Natural Cures FREE at www.healthmyths.net.

His shocking and controversial book, Health Myths Exposed 2nd Edition is available at Amazon.com or www.healthmyths.net

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Government Agencies, Health Experts Join Forces to Push Aspartame Safety

St. Petersburg, Fl (PRWEB) July 9, 2008

New information from an independent reporter shows that the FDA, the USDA and even high-ranking government officials have worked in concert with nationally recognized health experts for years to convince the American public that aspartame, the artificial sweetener commonly known as NutraSweet, is safe, despite medical research showing it causes brain tumors and lesions.

In a well documented study, the author has traced the connections between such medical powerhouses as the Mayo Clinic, Harvard Medical School and the American Dietetic Association and the two biggest producers of aspartame in the world, the NutraSweet Company, in the U.S., and Ajinomoto, a global operation.

The complete article, The Spin on Aspartame (http://healthy-holistic-living.com/spin-on-aspartame.html) is available on healthy-holistic-living.com a site dedicated to offering tips and information for those wishing to live a healthier lifestyle. Healthy Holistic Living.com provides information and resources on building a healthy home, developing a healthy living strategy, alternative health, managing a chronic illness as well as various articles and links devoted to the topic of holistic healthy living.

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South Florida Dentist Dr. Craig Spodak Recommends Artificial Sweetener Xylitol to Help Prevent Cavities


Delray Beach, FL (PRWEB) July 8, 2009

Cavities are a persistent problem for children and adults, but aside from regular brushing, flossing and dental check-ups, a good way to prevent them, according to Delray Beach, Florida-based dentist Dr. Craig Spodak, is to use chewing gum with the sugar-substitute Xylitol.

“It may seem counterintuitive to parents,” said Spodak, owner of Spodak Dental Group, “but using chewing gum with the artificial sweetener Xylitol can actually help to promote healthier teeth. Of course, consumers need to remember that the best way to prevent cavities and gum disease is to visit the dentist every six to 12 months and to undergo a yearly periodontal screening after the age of 40.”

Recent studies have shown that the artificial sweetener Xylitol, a naturally occurring wood sugar that is found in the fibers of some fruits and vegetables, has been directly linked to the prevention of cavities. These studies show that the ingredient not only decreases tooth decay in children who have chewed gum with this ingredient, but it also reduces small lesions in gum tissue.

Spodak points out that the exact mechanism of action of Xylitol is unknown, but it appears to inhibit bacterial growth, including growth of Streptococcus mutans – the main bacteria implicated in dental decay. According to Spodak, this may cause Streptococcus mutans to lose a competitive edge in the oral ecosystem.

The proper protocol for cavity protection is to chew two pieces of Xylitol gum three to five times daily for at least five minutes per chewing session, according to Spodak.

ABOUT DR. CRAIG SPODAK

Dr. Craig Spodak is a Delray Beach, Florida dentist who owns the progressive Spodak Dental Group. Dr. Craig’s practice utilizes an in-house ceramic dental lab, five stage hospital-styled sterilization center, digital X-rays, electronic patient records and the latest dental technologies. The Spodak Dental Group is currently developing one of the first LEED-certified dental offices in the country. Web site: www.spodakdental.com

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A ‘Sweet Victory’ for Stevia

Portland, OR (PRWEB) January 15, 2009

The U.S. Food and Drug Administration has given the green light for stevia to be used in food and drink applications after agreeing that the ingredient poses no health risks. The agency has granted the all-natural sweetener status as “generally recognized as safe” (GRAS) after Cargill and Merisant Company achieved a process called “Self-Determination of GRAS Status”.

Stevia has been popular overseas for years, but until just recently, the various products containing it have been sequestered in the dietary supplement aisle of most American grocery stores. The FDA’s reversal of the ban on stevia will open the floodgates to a new generation of products containing the all-natural sweetener, making them more readily accessible to the public. Coca-Cola and PepsiCo have both confirmed plans to release products containing stevia in brands under their respective ownership such as Odwalla. Meanwhile, stevia-based sweeteners have been released for tabletop use in coffee shops and restaurants across America to sample public response.

Steviva Brands located in the Pacific Northwest, has offered an array of stevia-based products, for over a decade. The latest being Fructevia™ an all-natural proprietary blend of fructose (natural sugar), fruit fiber, Stevia Rebaudiana and Magnesium Carbonate, Fructevia boasts being the first and only “good for you” sweetener. Fructevia does not affect blood sugar levels in the same way as refined sugar (sucrose), making it safe for use by those facing type I and type II diabetes restrictions. Low-carb and low-glycemic dieters, as well as those suffering from hypoglycemia, will also be able to enjoy the many benefits of Fructevia with zero risks to their health.

The FDA’s recent approval will grant Fructevia™ a place on the shelf next to alternative sweeteners such as Sweet and Low and Splenda . Other brands in the Steviva roster are an all-natural Stevia Powder and Steviva Blend, which is stevia blended with an all-natural fermented grain extract called Erythritol. Look for Steviva Brands online at www. steviva.com

About Steviva Brands – Steviva Brands has been producing stevia based sweeteners for over ten years and is one of the largest manufactures and importers in the United States. Please contact Thom King at Steviva Brands, Inc. at 310-455-9876 for interviews, product shots and samples. High resolution product shot can be downloaded at http://www.steviva.com/press/Fructevia.tif , http://www.steviva.com/press/StevivaBlend.tif , http://www.steviva.com/press/steviva_powder.tif

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SEATTLE LOW CARB BAKERY SUPPLIES TULLY’S COFFEE RETAIL LOCATIONS Steak, bacon, eggs and chocolate chip cookies?

SEATTLE, WA (PRWEB) March 7, 2004

Answering the growing demands from Atkins®, South Beach Diet followers and diabetics for fresh baked desserts, LoCarb Treats, a Seattle “low-carb” bakery, announces a distribution partnership with Tully’s Coffee. LoCarb Treats’ fresh baked chocolate chip cookies and banana nut muffins will be available in 65 Seattle-area Tully’s Coffee retail locations.

LoCarb Treats uses natural almond flour in place of white flour, which allows for a texture, feel and taste similar to wheat flour, but with fewer carbohydrates. Instead of sugar, it uses Splenda™ and erythritol, a nearly zero-calorie, all-natural sweetener that is ideal for diabetics, and those choosing to follow a “low carb” lifestyle. The company’s signature chocolate chip cookies have two net carbs — and all of the company’s products have three carbohydrates or less per serving.

“We are pleased to offer LoCarb Treats baked goods to Tully’s customers,” said Peter Hoedemaker, Tully’s Coffee Vice President of Retail Operations. “LoCarb Treats are a great alternative for those looking to meet to their specific dietary needs while enjoying a delicious cup of Tully’s Coffee.”

LoCarb Treats, Seattle’s only exclusively “low-carb” bakery, started with Seattle-area Atkins™ follower Ann Kullberg looking for a dessert with low carbohydrates. Recruiting her daughter, Katie Kullberg, as head baker, the pair spent six months of intensive research into ingredients and recipes. LoCarbTreats baked goods can be found at all Seattle-area Tully’s Coffee retail locations and in specialty “low carb” stores such as TLC in Kirkland, Simply Low Carb in Burien, and The Low Carb Outlet in Bellevue. LoCarb Treats will begin selling cookies, cakes and dessert breads through national “low-carb” food distributors within the next few weeks.

Founded in 1992, Tully’s Coffee Corporation is a leading specialty coffee retailer, wholesaler and roaster. Tully’s three operating divisions include retail, wholesale and international. The retail division operates specialty retail stores in Washington, Oregon, California, and Idaho, serving premium coffees from around the world, along with other complementary products. The wholesale division distributes Tully’s fine coffees and related products through offices, food service outlets and leading supermarkets throughout the West. Tully’s international division supports Tully’s licensees in Asia. Tully’s corporate headquarters and roasting plant are located at 3100 Airport Way S., in Seattle. For more information, call (800) 96-Tully or visit the Web site at www.tullys.com.

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Media Contacts:

Ann Kullberg    

LoCarb Treats                                    

Phone: (206) 714-5399                    

ann@locarbtreats.com

Jason Hamilton / Louie Richmond

Richmond Public Relations

Tel: 206.682.6979 / Cell: 206.595.2593

jasonh@richmondpr



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Boulevards Announces New Organic & Kosher Hot Chocolate Mixes

Bradenton, FL (PRWEB) November 19, 2008

Boulevards LLC announces availability of two new certified organic, kosher hot chocolate mixes: a dairy-free mix and a sugar-free/dairy-free mix. “Our delicious sweet-dark instant mix is now available to consumers in a dairy-free version. Plus we now have a smooth, chocolaty mix that is both sugar-free and dairy-free,” says Boulevards founder Don Meyers.

Quality is a key factor that sets the Boulevards chocolate drink mixes apart from the competition. “I am a chocolate lover to my core,” explained Meyers, “I couldn’t find a good dark hot chocolate so I set out to address that need. Now we’re expanding beyond our original product.”

Meyers adds, “The sugar-free version is about the same price per serving as the instant and dairy-free.”

Boulevards proprietary chocolate mixes are made only with high quality ingredients, creating full, round flavors that give a pleasurable, rich, aromatic experience. Says Boulevards co-owner Steven Meyers, “We can now provide delicious hot chocolate to customers who have special dietary concerns.”

Neither of the two new products contain milk powder, so they are vegetarian and vegan-friendly. The consumer can use fresh milk, soy milk, rice milk, or coffee to enjoy these new mixes. The sugar-free version uses the organic sweetener erythritol. This sweetener is found naturally in several kinds of food and is considered GRAS (Generally Recognized as Safe) by the FDA. “Erythritol is much better than other sugar substitutes”, says Don Meyers, “compared to the others there’s very little risk of digestive problems.”

Steven Meyers says, “I haven’t seen anything else like our sugar-free mix on the market. Boulevards is an innovative company that works to meet unmet consumer demands and this product proves it. We’re very proud to offer both of these special mixes.”

High product quality and delicious flavor makes Boulevards a great choice for families any time of year. Customers may use the online shop to order cans individually or take advantage of savings on 6 and 12-packs. Boulevards is also available in stores around the southeastern US and will soon be expanding into other regions.

About Boulevards:

Boulevards LLC, is a family-owned, Bradenton, Florida company. See the Boulevard’s website http://www.blvdsorganics.com for more information.

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Mission Possible Intl Joins The Constant Gardener Grass Roots’ Support

Duluth, GA (PRWEB) September 20, 2005

Betty Martini, founder of Mission Possible Int’l joins the National Coalition of Organized Women in support of The Constant Gardener, the movie. Her organization adds years of enlightened investigation and research to the convergence as it pertains to Big Pharma’s covert deliverance to consumers of one of the most pervasive, toxic food additives of this century, the synthetic chemical and food sweetener, Aspartame (Nutrasweet/Equal/Spoonful, E951/Canderel). Martini’s tireless organizational network has been exposing the dangers of Aspartame since the early 90s. Today, her group has been handing out the NCOW flyers­tucked inside copies of “The Artificially Sweetened Times,” a 24-page booklet describing aspartame biochemistry, its adverse effects on humans and the sordid history of its approval.

Mission Possible, Int’l directive is to Educate The World about Rumsfeld Disease

Mission Possible is a global network dedicated to educating the world about Rumsfeld’s disease, named after Donald Rumsfeld, U.S. Secretary of Defense and former CEO of the drug company, G.D. Searle, a former subsidiary of the biotech giant Monsanto. Commonly known as NutraSweet, aspartame is a highly pernicious substance consumed in vast quantities all over the world. It is a synthetic non-caloric chemical consisting of 40% aspartic acid, 50% phenylalanine and 10% methanol. “Aspartame has, at some time, accounted for 80 percent of product complaints filed with the FDA in one year. The FDA has published a list of 92 symptoms of aspartame poisoning­including memory loss, weight gain, blood glucose disorders, seizures, blindness and death”, cites Martini. Today aspartame is found in an estimated 9,000 products commonly consumed by infants, children, teenagers, adults and seniors such as soda pop, gum, jams, baked goods, ice cream, yogurt, cereals, pediatric vitamins and prescription drugs and more.

Donald Rumsfeld triumphed over public health and safety by pushing approval of Aspartame.

In 1976 the U.S. Department of Justice convened a grand jury investigation of aspartame developer G.D. Searle for defrauding the U.S. Food and Drug Administration in Searle’s petition for product approval. But, in 1978, Searle hired Donald Rumsfeld as CEO and, in 1981, political muscle triumphed over public health and safety­the neurotoxic drug aspartame was approved. http://www.soundandfury.tv/pages/rumsfeld2.html


The carcinogenic nature of Aspartame will be reported in a scientific conference Sept. 18-21, 2005

Reporting to the Ministry of Health and to the Superior Institute of Health of the Italian government in April 2005, the Cancer Research Center of the European Foundation of Oncology and Environmental Sciences “B. Ramazzini” in Bologna, Italy found that aspartame is a carcinogenic agent, capable of inducing lymphomas and leukemia in female rats, including when administered at dose levels very close to the acceptable daily intake for humans. These findings were recently communicated to the Herbert Irving Comprehensive Cancer Center of Columbia University, the National Cancer Institute of the US government, and the National Toxicology Program of the US National Institutes of Health. The study is currently being published in the European Journal of Oncology http://www.ramazzini.it/fondazione/docs/AspartameGEO2005.pdf ) The final results will be presented at the 3rd international scientific conference of the Collegium Ramazzini, “Framing the Future in Light of the Past: Living in a Chemical World”, to be held in Bologna, Italy from September 18-21, 2005, the proceedings of which will be published in the Annals of the New York Academy of Sciences. Their study also showed only aspartame fed rats developed malignant brain tumors. Aspartame brain tumor cases are now being taken for litigation: http://www.wnho.net/fda_study_asp_brain_tumors.htm

Martini is encouraged by the response she is getting as movie goers leave the theatre and are handed a flyer and a copy of The Artificially Sweetened Times. In The Constant Gardener, HIV-positive Africans are the guinea pigs for Big Pharma. But they are not the only ones. “In South America”, Martini remarks, “GD Searle, the originator of Aspartame, did their drug trials on people in poor South American villages. Many developed brain tumors; other’s had seizures. And just like in the fictionalized Constant Gardener, many clinical trial subjects disappeared into unmarked graves.”"

“Inevitably Codex will affect the US if not stopped. This is essentially the rulemaking body of the WTO on food and food safety. Codex now threatens to take away consumers’ access to all vitamins and food to put them under the control of Big Pharma. England and France are big aspartame markets for Merisant and Ajinomoto where consumers’ only source of supplements soon will be Big Pharma. Reports from the UK are they’re laced with aspartame. Corinne Gouget, Mission Possible France, reported aspartame in magnesium and vitamins. When asked didn’t they know aspartame is dangerous the chemist replied, ‘yes, but we only use a small amount’.”

Martini says their agenda is to weaken supplements till they’re powerless, add addictive aspartame so consumers buy more and more while they get sicker and sicker. Without pure and safe supplements to counter these abominations consumers will buy Big Pharma prescription poisons; and BP heads to the bank with a lorry full of money. And, O yes, hire Julie Andrews to sing: “Just a spoonful of poison makes the vitamins go down!”

Aspartame interacts with all drugs and vaccines, so nothing from BP is safe reveals Martini. “Consider that aspartame triggers autism as do vaccines and they interact! It contains aspartic acid, an excitotoxin. Aspartame also has an additive and synergistic effect with MSG. http://www.dorway.com/blayautism.txt

With the pervasive distribution of Aspartame into American consumer foods, every man, woman and child is exposed to this potentially fatal, synthetic, systemic, cumulative neurotoxic chemical masquerading as a sweetener. “How sweet can slow death be?”, concludes, Martini. Aspartame is a prime example of an adulterated neurotoxic drug which violates federal and state statues decomposing at 86 degrees with breakdown products of free methyl alcohol, formaldehyde and even DKP, a brain tumor agent.

To view/download the NCOW flyer, go to http://www.progressiveconvergence.com/


For more information about Aspartame go to http://www.wnho.net and http://www.dorway.com To contact Dr. Betty Martini, D.Hum. email her at: Bettym19@mindspring.com or 770 242-2599

Artificially Sweetened Times: Idaho Observer – www.idaho-observer.com


Info on MSG: www.truthinlabeling.org


Sweet Misery: A Poisoned World, documentary on aspartame, www.docworkers.com


Books by experts: H. J. Roberts, M.D., www.sunsentpress.com Russell Blaylock, M.D., www.russellblaylockmd.com

phone: 917 804-0786

Contact: Eileen Dannemann, director

mailto:ncowmail@aol.com

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Xagave Goes Mainstream in Kroger

New York, NY (PRWEB) January 6, 2010

Kroger, the number one grocery chain in America and ranked one of the nation’s largest retailers, introduces a new all-purpose, natural alternative to sugar with the addition of Xagave in its baking and cooking aisles. Xagave is versatile and a very easy product to work with on many levels, which makes it a great value to mainstream consumers. It delivers outstanding health, cooking and baking qualities. President of BetteryBody Foods and creator of Xagave, Stephen Richards couldn’t be more delighted to have Xagave offered by one of America’s largest retailers. Richards said, “I recognize the great privilege it is to be associated with a company whose brand is widely influential and highly regarded for quality and experience.”

The exceptional blend of Xagave is unlike any other agave sweetener. Xagave is a blend of organic agave nectars with a naturally low glycemic index that is excellent for consumers who need to be conscious of their sugar intake.

Xagave is the only brand able to extract the inulin from blue agave and infuse it with the calcium-rich white agave creating a unique, exclusive agave nectar blend. Xagave has a neutral and uniform taste and level of sweetness, can save thousands of calories in favorite recipes, and contains a standardized level of inulin, a prebiotic fiber, calcium, iron and other vitamins and minerals.

This sweetener is no longer a tight-lipped secret kept by chefs and foodies with the new integration of Xagave into Kroger’s major retailers, including Smith’s, Associated Foods and Kroger supermarkets located throughout Georgia, Tennessee, Alabama, Arizona, Arkansas, Indiana, Kentucky, Mississippi, Nevada, North Carolina, Ohio, South Carolina, Texas, Utah, Virginia and West Virginia.

Richards developed the product originally for the health of himself and his family. He quickly realized he could help others enjoy food and cooking by using Xagave as a complete sugar replacement™. Richards wrote a cookbook Delicious Meets Nutritious to teach the people how to incorporate the all-natural sweetener into their everyday life.

“I didn’t want to just create a product and not educate people how to use it. It was my obligation to build the level of knowledge and awareness, while devoting my time to communicating with people about the product,” said Richards.

Kroger will sell Xagave alongside Richards’ cookbook, which will enrich the consumer’s experience and offer additional ways of enjoying his all-natural sweetener.

Xagave and the new edition of Delicious Meets Nutritious are available at Kroger stores. For more information and locations of Xagave, the Complete Sugar Replacement™, please visit www.xagave.com.

EDITOR’S NOTE: To learn more about Xagave and its benefits for consumers, contact Pamela Wadler or Nancy Trent at 212-966-0024.

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