Perky’s Cereals Move Under the Enjoy Life Foods Name

Posted on January 1, 2011 by Sugar

Schiller Park, IL (PRWEB) October 20, 2009

After 25 years of satisfying people’s yearning for an early morning crunchy cereal that is both gluten and nut free, Perky’s Nutty Flax and Perky’s Nutty Rice (nutty in the name, not in the ingredients), are transitioning under the Enjoy Life™ brand, a leader in allergy-friendly and gluten-free foods, and will now be branded Enjoy Life™ Crunchy Flax and Enjoy Life® Crunchy Rice.

Crunchy Flax and Crunchy Rice have the same great taste and texture, only a new name that better reflects the attributes of the cereals that folks have come to enjoy throughout the years. The redesigned packaging also breathes new life into the line, and is a great indicator that the product is now part of the trend-setting line of Enjoy Life Foods.

Crunchy Flax is 100% natural, sweetened with fruit juice and honey, has 50g of whole grain, 425 mg of Omega-3′s and 6g of fiber per serving. It’s not only a delicious, but nutritious start to your day.

Crunchy Rice is 100% natural, sweetened with fruit juice and honey and is low fat and low sodium. Enjoy with milk or yogurt (including your favorite non-dairy alternatives), or throw in your trail mix for an extra crunch.

Enjoy Life™Crunchy Flax and Crunchy Rice are made in a dedicated nut-free and certified gluten-free facility ensuring the quality, integrity and purity of the products. All Enjoy Life™ products are certified gluten-free by the Gluten-Free Certification Organization (GFCO*) and are allergy-friendly. All Enjoy Life products are free of the eight most common allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.

About Enjoy Life Foods

Enjoy Life Natural Brands, LLC (d/b/a Enjoy Life Foods, LLC (ELF)) was founded in 2001 with the mission of making great-tasting allergy-friendly foods that most everyone can eat freely. The company launched the Enjoy Life brand in 2002 with a broad product line that is free of the eight most common allergens and gluten-free. Today, ELF offers 26 products available in natural food and select grocery stores throughout the United States and Canada. Visit www.enjoylifefoods.com for store locations and more.

*The GFCO is an independent service that supervises gluten-free food production according to a consistent, defined, science-based standard that is confirmed by field inspections, in order to achieve heightened consumer confidence and safety. Learn more at, www.gfco.org.

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Sucralose and Splenda Brand Sweetener Offer Safe Options for Controlling Calories

Posted on December 29, 2010 by Sugar

(PRWEB) February 20, 2005

Specifically, the newly updated 2005 Dietary Guidelines from the U.S. Department of Agriculture (USDA) and the Department of U.S. Health & Human Services (HHS) advise people to balance their calories and incorporate physical activity as two key strategies for weight control. The new guidelines note, “When it comes to body weight control, it is calories that count – not the proportions of fat, carbohydrates and protein in the diet. Successful and sustainable weight loss and weight maintenance strategies require attention to both sides of the energy balance equation (i.e., caloric intake and energy expenditure).”

“Low-calorie sweeteners such as sucralose and the products that contain them offer people a way to manage calories without sacrificing taste. Using reduced-calorie, sugar-free foods and beverages are directly in line with the recommendations of the Dietary Guidelines,” notes Lyn Nabors, Executive Vice President of the Calorie Control Council. Additionally, the American Dietetic Association (a professional organization of more 70,000 dietitians) noted in its 2004 updated position statement on sweeteners, “Thus, it is the position of The American Dietetic Association that consumers can safely enjoy a range of nutritive and nonnutritive sweeteners when consumed in a diet that is guided by current federal nutrition recommendations …” The American Diabetes Association has also stated, “They [low-calorie sweeteners] make food taste sweet, and have no calories and do not raise blood glucose levels. … The American Diabetes Association accepts the FDA’s conclusion that these sweeteners are safe and can be part of a healthy diet.”

“Sucralose is not only a beneficial sweetener but its safety record is undeniable. As noted by the American Dietetic Association and other leading health groups, low-calorie sweeteners can play a role in an overall healthy diet,” added Ms. Nabors.

Sucralose is a non-caloric sweetener, which provides excellent taste. The safety of sucralose is documented by one of the most extensive and thorough safety testing programs ever conducted on a new food additive. More than 100 studies conducted and evaluated over a 20-year period clearly demonstrate the safety of sucralose.

Sucralose is not utilized for energy in the body because it is not broken down by the body but passes rapidly through the body virtually unchanged. It is a safe and inert ingredient. It can be used by all populations, including pregnant women, nursing mothers, and children of all ages. Sucralose is beneficial for individuals with diabetes because research demonstrates that sucralose has no effect on carbohydrate metabolism, short- or long-term blood glucose control, or insulin secretion.

Sucralose was granted approval by the U.S. Food and Drug Administration (FDA) on April 1, 1998, for use in 15 food and beverage categories. The FDA expanded the uses for sucralose in 1999, approving it as a “general purpose” sweetener. In addition to the FDA, the Joint Expert Committee on Food Additives (JECFA) of the World Health Organization and Food and Agriculture Organization has reviewed sucralose and deemed it safe for use.

For more information about the safety of sucralose and other low-calorie sweeteners, please visit www.caloriecontrol.org

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U.S. Food & Drug Administration Issues ?No Questions? Letter Supporting Safety Of SweetLeaf Sweetener

Posted on December 26, 2010 by Sugar

U.S. Food & Drug Administration Issues “No Questions” Letter Supporting Safety Of SweetLeaf Sweetener®













Gilbert, AZ (Vocus) September 2, 2009

Today, Wisdom Natural Brands™ received a “no questions” letter from the U.S. Food and Drug Administration (FDA) in regard to the findings of the FDA expert panel of scientists, which concluded that the whole leaf steviol glycosides with rebaudioside A and stevioside, used to formulate the company’s SweetLeaf Sweetener® extract, are granted Generally Recognized As Safe (GRAS) status. SweetLeaf Sweetener® is Wisdom’s all-natural, zero-calorie, zero-carb and zero-glycemic index stevia sweetener.

“It is a tremendous victory for Wisdom Natural Brands™ and SweetLeaf Sweetener® to be validated by the FDA,” said Wisdom’s founder, Jim May. “Scientists spent more than a year conducting extensive research to assure the safety and quality of our sweetener extract and today’s letter from the FDA authenticates what science has already proven -– SweetLeaf Stevia™’s high-intensity sweetener extract is a safe and pure alternative to sugar for consumers and food and beverage companies across the globe. The difference between SweetLeaf™ and all the other stevia sweeteners on the market is that SweetLeaf™ does not chemically alter the molecular structure of the sweet compounds called glycosides. Instead, SweetLeaf Sweetener® is produced by isolating and extracting the four sweetest glycosides produced naturally within the stevia leaf. This results in a purer, sweeter-tasting stevia extract that does not require masking agents or other flavoring compounds.”

While all other stevia sweetener extracts are made with processes that require various chemicals, solvents and alcohols, including ethanol and/or methanol, which leave residues in their sweetener products, SweetLeaf Sweetener® is made entirely with high grade stevia leaves in a proprietary cool, purified water filtration process. No chemicals or alcohols ever touch the stevia leaves and no chemical residues are found in the extract or products made from it.

“It is the only truly 100% natural stevia sweetener available,” says May. “And the entire extraction process supports nature and sustainability principles. The leftover leaf material is used to nourish livestock and the post-extraction water is saved and then trucked to agricultural fields to enrich the soil and growing fruits and vegetables. The stevia leaves used in SweetLeaf Sweetener® are such a higher grade than those generally used by other companies that many fewer kilos of leaves are required in the process to make a kilo of extract, thereby further saving earth and water resources. Even our tabletop sweetener packet box is made from 100% recycled material as part of our commitment to all natural and eco-friendly principles.”

SweetLeaf™ received GRAS status in March, 2008, when GRAS Associates, an independent panel of scientists, awarded SweetLeaf™ stevia GRAS status pursuant to FDA regulations. FDA regulations allow companies to independently determine by qualified food science experts, through a self-affirmation process, that an ingredient is generally recognized as safe. To prove the point even further, Wisdom obtained a concurring opinion from the Life Science Research Office, which independently agreed with GRAS Associates’ original findings. Wisdom submitted their GRAS notification to the FDA in February, 2009, and is the only company in America known to ever contract with two separate and distinct panels of scientists to determine the GRAS status of a product independently of one another and of the company making the product.

Originally discovered in the rainforests of Paraguay about 2,000 years ago by the Guarani people, stevia was called Ka’a He’e, meaning sweet herb. A high-quality stevia leaf is about 30 times sweeter than sugar and contains many important nutrients. Stevia extract is 300-350 times sweeter than sugar in its final high intensity sweetener form. Jim May first brought stevia to the United States nearly 30 years ago and he has worked with the native farmers throughout South and Central America to improve stevia crop yields, quality of leaves, and methods of propagation, cultivation and harvest since that time. Farmers in nine different Latin American countries currently partner with SweetLeaf™ in growing stevia. Jim May is called the “Father of Stevia” and revered as a “living legend” to those associated with stevia. He was recently given a unanimous nomination to be the honorary President of the American Federation of Stevia, an organization of stevia growers, manufacturers, scientists and governmental agents across Latin America.

SweetLeaf Sweetener® table top stevia sweetener packets are made with only two ingredients: SweetLeaf Sweetener® stevia leaf extract, taken from the naturally occurring sweet compounds of the stevia leaf, and the world’s finest inulin, an all natural vegetable soluble fiber found naturally in fruits and vegetables, as a carrier for the high intensity sweetener, to make it more convenient for consumer use. Unlike the other stevia sweetener brands that use sugars and sugar alcohols with flavor enhancers for this purpose, the use of inulin in SweetLeaf™ also nourishes the body’s good intestinal flora, improving digestive health and immune function.

SweetLeaf™ offers several sweetener products in a variety of forms, including packets, tabs and shaker bottles. All are ideal for everyday use by weight watchers, athletes, diabetics and everyone else wanting to reduce the amount of added dietary sugar in their diet when sweetening any foods or drinks – for example, flavoring fruit drinks, iced tea, coffee or tea, oatmeal or other cereal, yogurt, ice cream or smoothies. SweetLeaf™ can be substituted for sugar in any recipe and tastes delicious, without the bitter aftertaste that many stevia sweeteners may have.

For more information on Wisdom Natural Brands™, please visit http://www.WisdomNaturalBrands.com or http://www.SweetLeaf.com

About SweetLeaf Sweetener®

SweetLeaf™ is the brand name for the first great-tasting, all-natural, zero-calorie, stevia-based sweetener offered in America. After some of the most stringent scientific research on its safety and its unique, ultra-pure formulation, SweetLeaf Sweetener® became the very first stevia-based product to achieve GRAS status. It is the only stevia-based product with zero calories, zero carbs and zero glycemic index on the market today.

About Wisdom Natural Brands

Gilbert, Ariz.-based Wisdom Natural Brands is the parent company of two highly-respected consumer brands, SweetLeaf™ stevia and Wisdom of the Ancients® herbal teas. The company, in cooperation with scientists in South America, spent more than a year developing a new and advanced processing methodology using only purified water from start to finish for the extraction of the sweet glycosides from stevia leaves in preparation for the launch of SweetLeaf Sweetener®. This all-natural sweetener alternative is the best-tasting in the industry and has zero calories, zero carbohydrates and zero glycemic index. For recipes, comparison charts with artificial sweeteners and more information, go to http://www.sweetleaf.com

Susanna Minegishi

McFadden/Gavender

O: (520) 882-6262 M: (520) 444-9223

susanna (at) mcfaddengavender.com

Karen Gavender

McFadden/Gavender

O: (520) 882-6262 M: (520) 603-4200

karen (at) mcfaddengavender.com

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Fabe?s All Natural Bakery to Exhibit at the 30th Natural Products Expo West, Providing Samples of Gluten-Free, Vegan and Organic Desserts

Posted on December 24, 2010 by Sugar

San Fernando, CA (PRWEB) March 11, 2010

Fabe’s All Natural Bakery (http://www.fabesnatural.com), a family-owned business creating moist and delicious desserts for health-conscious consumers since 1989, is proud to again be an Exhibitor at the Natural Products Expo West at the Anaheim Convention Center, Anaheim, CA, March 12-14, 2010. Fabe’s booth number is 4274. Fabe’s full-line of naturally sweetened, great-tasting desserts will be available for attendees to sample.

“For the past 30 years we at Fabe’s have looked forward to the annual Natural Products Expo West – both as exhibitors and attendees. We are proud to be a part of this valuable industry event showcasing healthier options for all of us. Fabe’s welcomes the opportunity for health-conscious consumers and individuals with special dietary needs to enjoy samples of our full line of naturally sweetened desserts,” says Steve Fabos, co-founder of Fabe’s All Natural Bakery.

Fabe’s entire product line is made without refined sugar, hydrogenated oils, preservatives, artificial ingredients or any other highly processed ingredients. They are trans fat free, and are only sweetened naturally with fruit juice, plants and grains – with no added sugar. For more information about Fabe’s All Natural Bakery products and for purchasing online or in stores visit: http://www.fabesnatural.com.

ABOUT FABE’S ALL NATURAL BAKERY

Since 1989, Fabe’s All Natural Bakery has been a leading manufacturer of alternatively sweetened, healthy, baked goods, using sweeteners only from plants, fruits and grains as alternatives to conventional forms of sugar. Fabe’s continues to lead the industry by offering a gourmet line of products that includes cookies, cakes, pies, muffins, organic brownies and snacks. All of Fabe’s all natural great-tasting desserts are made without refined sugar, hydrogenated oils, preservatives, artificial ingredients or any other highly processed ingredients. They are all trans fat free, and most are dairy and egg free. Fabe’s All Natural Bakery prides itself on giving health-conscious consumers great-tasting desserts while also offering individuals with special dietary needs a variety of options to choose from including Gluten-Free, Dairy Free, Egg Free, Vegan, Wheat-Free, 100% Whole Grain and Organic. For more information about Fabe’s All Natural Bakery products and for purchasing online or in stores visit: http://www.fabesnatural.com.

ABOUT NATURAL PRODUCTS EXPO WEST

Attended by more than 53,000 industry professionals from across the globe, Natural Products Expo West is the premier trade show for the healthy products industry. Co-located with SupplyExpo, the Nutracon conference, the Healthy Baking Seminar and the Fresh Ideas Organic Marketplace, these combined events showcase the entire value chain of healthy products from start to finish, identifying the bestsellers of today and the trends of tomorrow. Natural Products Expo West is ranked as one of the top 100 shows in the US and one of the fastest 50 growing tradeshows in the US and Canada. http://www.expowest.com

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Studies Show Sugar Substitutes Dangerous for Pets-Beware Sweet Treats for Fido?

Posted on December 21, 2010 by Sugar

Studies Show Sugar Substitutes Dangerous for Pets-Beware Sweet Treats for Fido?












Bethesda, MD (PRWEB) October 31, 2006

Recent studies from the American Veterinary Medical Association show that xylitol, a popular sugar substitute, may be dangerous to dogs by causing illness, low blood sugar and possible liver failure. Xylitol-related pet exposures are increasing at an alarming rate, most likely due to the fact that the use of xylitol has become increasingly popular. Pet owners and dog owners especially should be careful to keep products containing xylitol out of the reach of their dogs. Therefore, common practices, such as hiding pills and capsules in sweet treats to convince pets to take their medications, should be monitored very carefully to ensure that products with xylitol are avoided. To bypass this concern, pet owners can rely on flavoring their pet’s medications with products such as FLAVORx to ensure pet-approval and compliance.

Xylitol is present in products such as sugar-free chewing gum, candy, baked goods, diet items and toothpastes. In 2003, the American Society for the Prevention of Cruelty to Animals (ASPCA) recorded only 3 xylitol poisonings. In 2004 however, the number had jumped to 70 and, in 2005 over 170 cases were reported. Between January and August 2006, 114 cases have already been reported. In dogs, xylitol triggers the release of insulin, leading to hypoglycemia, more commonly known as low blood sugar. Though concrete studies have yet to establish a cause-effect relationship between xylitol and liver damage and bleeding disorders in dogs, the initial studies heavily indicate that the bottom line is that dogs are at risk.

Owners commonly use treats to reward pets, as well as to hide pet medications. Cheese, sausages and sweets are frequently used to disguise pills and capsules. However, these types of ‘delivery systems,’ while safe for humans, can be problematic because pets have different absorption and digestion than their owners. In addition, many of these treats may be high in fat, calories or sugar-content, making them potentially unsafe for pets, especially those already receiving medication for health issues.

Using a flavoring system like FLAVORx safely flavors liquid medications with FDA-approved and pet-approved flavors such as Crispy Bacon, Red Angus Beef and Salmon Steak. Additionally, pill and capsule medication can be converted to suspension and then flavored. Doing so eases the struggle in convincing pets to swallow medications and also ensures that they are receiving the necessary dosages.

In dogs, signs of xylitol poisoning could develop as quickly as 30 minutes after ingestion, but also may not show up until 12 hours afterward. Owners should contact their veterinarian immediately if they see symptoms such as vomiting, depression, loss of coordination and/or seizures. Because xylitol has fewer calories and has been reported to prevent tooth decay and slow the increase of blood sugar in humans, it has become increasingly more popular in consumer products. Virtually any product touted as ‘sugar-free’ could contain xylitol as a sugar substitute and owners need to be aware of product ingredient labels to ensure their pet’s health.

About FLAVORx

FLAVORx is a pharmaceutical flavoring system used by pharmacists and veterinarians nationwide to improve the palatability of liquid over-the-counter and prescription medications. To date, FLAVORx has flavored over 40 million prescriptions without any incidence of allergy, adverse reaction or changes in efficacy. FLAVORx flavors are non-allergenic, dye-free, sugar-free, phosphate-free and alcohol-free, making them safe for all patients. With over 42 flavors ranging from Bubblegum and Watermelon to Chocolate Silk Pie and Peaches ‘n Cream, FLAVORx is sure to please any taste bud whether it’s a child or an adult. In addition, 16 animal-inspired flavors such as Crispy Bacon and Salmon Steak help medications go down a little easier for FLAVORx’s veterinary friends as well.

For more information, please visit www.flavorx.com or contact Teresa Chen at 800.884.5771, extension 234.

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The Father of Stevia Launches Fight Against Childhood Obesity

Posted on December 18, 2010 by Sugar

The Father of Stevia Launches Fight Against Childhood Obesity













Tucson, AZ (Vocus) October 19, 2009

Obesity is the top health risk in America as well as a leading cause of heart disease, diabetes and stroke, according to a June report from The U.S. Centers for Disease Control. Jim May, founder of the Gilbert, Ariz.-based company that produces SweetLeaf Sweetener®, is taking a stand against childhood obesity, a condition that defines nearly one-fifth of American children. The Department of Health and Human Services says that 1 in 3 youngsters is overweight.

May is teaming up with the Worthy Institute, WellCare Foundation and the American Heart Association to present the 2009 Arizona Children’s Obesity Conference: A Community Taking Action.

May’s co-sponsorship of the event represents both a personal and a professional concern over the rapidly increasing rates of childhood obesity. May is confident that there are solutions to this epidemic of childhood obesity. In its latest Scientific Statement, the American Heart Association boldly said that added dietary sugars lead to cardiovascular disease. Reducing the amount of sugary foods and beverages is an important step toward a healthier heart and greater quality of life for children and their families.

Administrators from the Arizona Department of Health Services will join with health care professionals from both the private and public sectors to share information and exchange ideas as to how the State, schools and communities can develop and implement strategies to successfully combat childhood obesity. One of the changes that the Arizona Department of Health Services has already made is to change the regulations in the Women, Infant and Children (WIC) nutrition program to promote healthier eating.

Jim May applauds this change. As the first person to bring stevia to the United States in 1982, May is known as the “Father of Stevia,” and has spent his life researching and promoting the uses and health benefits of the Paraguayan plant.

“Arizona has taken a first step with the kind of common-sense action that will make our state healthier,” he said. “We need more movement across Arizona and the nation to confront the obesity epidemic. I have worked 27 years to make people healthier and I have no plans to stop now.”

Jim’s passion for health and purity extends into his business philosophy. SweetLeaf Sweetener® is the only zero-calorie, zero-carbohydrate, zero-glycemic index sweetener that uses no chemicals or solvents in processing, making it 100%-natural and ideal for diabetics. SweetLeaf™ is made from the stevia plant, a naturally sweet plant native to Paraguay whose leaves are 30 times sweeter than sugar in its unprocessed form, which can be 300-350 times sweeter than sugar when purified. SweetLeaf™ recently achieved GRAS (Generally Recognized as Safe) status, the FDA’s designation of quality. The U.S. stevia and natural-sweetener industry is projected to expand from 0 million this year to billion by 2011.

The conference is scheduled for Thursday, October 22 from 8:00 a.m. to 4:30 p.m. at the Desert Willow Conference Center, 4340 E. Cotton Center Blvd., Phoenix, Arizona. Jim May will be available for interview.

For more information about SweetLeaf™, please visit http://www.sweetleaf.com .

About Wisdom Natural Brands

Gilbert, Arizona based Wisdom Natural Brands is the parent company of two highly respected consumer brands, SweetLeaf Stevia™ and Wisdom of the Ancients® herbal teas. The company, in cooperation with scientists in South America, spent more than a year developing a new and advanced processing methodology using only purified water from start to finish for the extraction of the sweet glycosides from stevia leaves in preparation for the launch of SweetLeaf Sweetener®. This all natural sweetener alternative is the best-tasting in the industry and has zero calories, zero carbohydrates and zero glycemic index. For recipes, comparison charts with artificial sweeteners and more information, go to http://www.sweetleaf.com .

CONTACT:

Susanna Minegishi

McFadden/Gavender

O: (520) 882-6262 M: (520) 444-9223

susanna(at)mcfaddengavender(dot)com

Karen Gavender

McFadden/Gavender

O: (520) 882-6262 M: (520) 603-4200

karen(at)mcfaddengavender(dot)com

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Zevia Beats Beverage Majors to National Distribution of First Stevia Diet Soda Alternative

Posted on December 15, 2010 by Sugar



Seattle, WA (Vocus) May 21, 2008

Zevia LLC (www.zevia.com)] announced today that its carbonated Zevia® product containing the natural herb stevia has reached nationwide distribution. With four flavors in stores now, Zevia beat the major beverage brands to grocery store shelves across the nation, offering the first all-natural zero-calorie alternative to artificially sweetened diet sodas.

Citing the Coca-Cola Company’s partnership with food giant Cargill to develop Truvia, a stevia derived sweetener intended for use in beverages and food, the mainstream beverage industry has awakened to consumer anxiety about artificial sweeteners targeting stevia as the answer. But as Truvia announcements ring out hailing the sweetener’s eventual release, Zevia is ahead of the game with a finished product readily available nationwide offering consumers what they have been craving in the way of a thirst quenching, carbonated product utilizing the well known benefits of pure stevia.

“Because Zevia is the first and only zero-calorie brand that can claim to be truly all-natural, the company has been able to rapidly expand onto the shelves of high profile retailers,” says Jeff Taylor, Zevia’s national sales manager. “Fortunately for us, attaining shelf space hasn’t been an issue as much as getting Zevia there fast enough to meet demand.”

Some of the current retailers include Los Angeles’ Bristol Farms, Washington state’s QFC (a Kroger division), PCC and Metropolitan Markets, San Francisco’s Mollie Stone’s Markets and Dallas’s Central Markets to name a few. Retail doors carrying Zevia will increase to well over 1500 in June when committed retailer accounts come online, especially on the East Coast.

About Zevia

Zevia is an all-natural zero-calorie alternative to diet sodas available in four flavors (Natural Cola, Natural Lemon-Lime Twist, Natural Orange, and new Natural Ginger Root Beer) and packaged in 100% recycled aluminum cans. Zevia is sold in health food and specialty grocery stores nationwide with new stores added daily.

Zevia contains stevia, an herb native to South America rain forests that is many times sweeter than sugar. For centuries, tribes there used stevia as a sweetener in native foods and medicinal teas. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternative to sugar and artificial sweeteners and readily available in health food and major grocery stores.

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Industrial Nanotech Hires VP of Finance and Director of Latin American Operations

Posted on December 12, 2010 by Sugar

Naples, FL (PRWEB) December 4, 2006

Industrial Nanotech, Inc. (OTC: INTK), Industrial Nanotech, Inc., a Company that specializes in nanotechnology innovation and product development, today announced the addition of J. R. Lampson as the Company’s Vice President of Finance and Director of Latin American Operations.

Mr. Lampson brings over 20 years of experience working in senior Finance and Accounting positions for large corporations such as Wang Laboratories, Gateway International, Culligan International and The Nutrasweet Company. During his extensive career, Mr. Lampson oversaw all Latin American operations for two of these US-based corporations and worked in the region directly serving as Director of Finance.

“We are very excited to welcome such a seasoned and successful executive to assist us in the areas of finance and operations expansion. J. R.’s experience working with outside auditors will greatly assist us to expedite the process of providing fully audited financial statements. His track record of successfully financing operations through debt instruments will greatly assist us with our future expansion projects. Additionally, J.R.’s vast network of Latin American business contacts in countries such as Mexico, Argentina, Ecuador, Colombia, Venezuela and Chile enables him to spearhead our efforts to expand distribution in this region,” commented Chief Executive Officer of Industrial Nanotech, Stuart Burchill.

“I am very excited to join such a forward looking corporation that produces a superior and innovative line of products. My financial experience and network of contacts are a perfect complement to the current financial and operational conditions of Industrial Nanotech,” commented J. R. Lampson.

For more information about Nansulate, please visit www.nansulate.com.

About Nansulate™

Nansulate is a product line of water-based translucent insulation coatings containing a nanotechnology-based material well-documented to provide thermal insulation, prevent corrosion and resist mold. The entire Nansulate Product Line includes: Nansulate GP, Nansulate PT, Nansulate Chill Pipe, Nansulate High Heat, Nansulate HomeProtect ClearCoat and HomeProtect Interior, and Nansulate LDX.

Nansulate GP is a general purpose formulation designed for wood, fiberglass and other non-metal substrates and Nansulate PT is a direct to metal coating for pipes, tanks and other metallic substrates. Coatings that target extreme industrial environments include Nansulate Chill Pipe designed for low temperature applications on pipes and tanks and Nansulate High Heat designed for high temperature applications. Nansulate HomeProtect ClearCoat and HomeProtect Interior are designed for residential and commercial buildings and Nansulate LDX is designed for lead encapsulation applications.

About Industrial Nanotech Inc.

Industrial Nanotech Inc. is a global nanoscience solutions and research leader. The Company develops and commercializes new and innovative applications for nanotechnology that address real-world needs through its funding of and participation in research with world-leading scientists and laboratories, including the U.S. Center for Integrated Nanotechnology (CINT) and Princeton Polymers Laboratories, Inc.

For more information about Industrial Nanotech, Inc., please visit www.industrial-nanotech.com.

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic and business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact:

Industrial Nanotech, Inc.

(800) 508-6153

Investors:

ZA Consulting

David Zazoff

(212) 505-5976

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Holiday Baking: 6 Tips for Healthier Holiday Cookie Baking

Posted on December 7, 2010 by Sugar

Vacaville, CA (PRWEB) December 8, 2005

Many of us put our healthy eating habits on hold during the holiday season, typically gaining 7-10 pounds between Thanksgiving and New Years Day.

According to Cookie-Crazy.com founder Bonnie Lowe, “This is, undoubtedly, the most challenging time of year for people who are trying to eat healthy meals. But it doesn’t mean we have to give up!”

Lowe offers six tips that can help you maintain healthy habits while enjoying one aspect the season’s tempting traditions: holiday cookie baking.

1. Reduce the fat in your favorite recipes.

“Believe it or not, there really are some simple substitutions for cookie recipes that will reduce the fat, yet keep the flavor,” Lowe says. “But these substitutions may not work for all recipes. Some low-fat and fat-free ingredients don’t stand up very well to heat; some have different amounts of water which can affect the texture of your cookies. Sometimes using cake flour instead of all-purpose flour can help with cookie tenderness.

“You’ll need to experiment a bit to get the best results, but it’ll be worth it!”

Here are some substitutions to lower the fat (or the amount of saturated fat) in your favorite cookie recipes:


Instead of butter or margarine: use light butter, fat-free cream cheese, or even applesauce (you may need to reduce the amount of liquid elsewhere in the recipe).

Instead of shortening: use butter or margarine or light butter.

Instead of an egg: use an egg substitute (amount as indicated on label) or 2 egg whites.

Instead of chocolate chips: use mini-chocolate chips.

Instead of chocolate: use unsweetened cocoa powder (3 tablespoons for 1 oz. chocolate) and 1 tablespoon canola oil.

Instead of nuts: use crispy rice cereal.

Instead of peanut butter: use a reduced-fat peanut butter.

Instead of whole milk: use skim milk.

2. Reduce the amount of sugar called for in your recipe by about one-third. This can often be done without affecting the taste or texture.

3. Use alternative forms of sugar rather than granulated sugar. Here are some suggestions:

Honey. Use 3/4 cup plus 1 tablespoon honey in place of 1 cup sugar; reduce other liquid ingredients by about 2 tablespoons. Cookies made with honey will tend to brown faster.

Fruit juice concentrates. Use 3/4 cup of fruit juice concentrate (apple juice and orange juice concentrates are good) for every cup of white sugar; reduce other liquid ingredients by 3 tablespoons.

Molasses. Use 1-1/3 cups molasses for 1 cup sugar; reduce other liquid ingredients by about 5 tablespoons. Your cookies will look darker and may not taste as sweet.

Maple syrup. Use 3/4 cup maple syrup for 1 cup of white sugar; reduce other liquid ingredients by 3 tablespoons.

4. Use artificial sweeteners with sugar. “Notice I didn’t say use artificial sweeteners INSTEAD of sugar,” Lowe said. “You don’t want to eliminate sugar altogether, because sugar helps to keep cookies tender and moist. But you can use artificial sweeteners WITH sugar to reduce the amount of calories. For best results, try half-and-half (for example, if your recipe calls for 1 cup of sugar, use ½ cup of sugar and ½ cup of an artificial sweetener).”

Artificial sweeteners that are suitable for baking include saccharine (Sweet and Low®); acesulfame potassium (Sunette® or Sweet One®); and sucrolose (Splenda®).

Aspartame (Equal® and Nutrasweet®) is not good for baking, but can be used in no-bake cookie recipes.

For all artificial sweeteners, be sure to read the label for sugar substitution tips.

Note that your cookies may tend to bake faster with some artificial sweeteners, so keep an eye on them.

5. Use sugar-free ingredients. There are sugar-free versions of many popular products. If a recipe calls for jam or chocolate, for example, try using sugar-free versions.

6. Spray cookie/baking sheets lightly with vegetable cooking spray instead of greasing them with shortening or butter.

In summary, Lowe says these suggestions will take some trial and error on your part. “But with a little experimentation and creativity, you can make your holiday cookie baking a healthier, yet still delicious tradition!”

Bonnie Lowe is the cookie-crazy creator of www.Cookie-Crazy.com. Visit her site for more cookie-related tips, recipes, and resources.

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Naturally Sweetened, Totally Delicious Surf Sweets Candy Now Available Nationally, and It’s Corn Syrup-Free

Posted on December 4, 2010 by Sugar


Surf Sweets offers seven unique varieties of its mouth-watering organic and natural gummy candies and jelly beans


Prospect Heights, IL (PRWEB) October 8, 2009

Kids want candy. And when moms want to indulge them, they’re challenged to find all-natural candy with high quality ingredients that’s free of corn syrup and tastes great. Now that Surf Sweets naturally sweetened, totally delicious candy is available in stores throughout the U.S., they need not look far.

Surf Sweets offers seven unique varieties of its mouth-watering organic and natural gummy candies and jelly beans, all of which are made with organic fruit juice and sweeteners:


Gummy Bears
Gummy Worms
Organic Jelly Beans
Sour Worms
Organic Fruity Bears
Gummy Swirls
Sour Berry Bears
“Surf Sweets uses only the highest quality organic and natural ingredients for our candies, and they’re all free of artificial colors, flavors and GMOs,” says Bert Cohen, President and Founder of TruSweets, LLC, a socially responsible company dedicated to building, delicious sweet snack brands like Surf Sweets that are better for our families and our planet.

“Where most candy is sweetened with corn syrup, Surf Sweets is not,” Cohen adds. “They’re naturally sweet because they’re made with real organic fruit juice instead of corn syrup, and provide 100% of the U.S. Recommended Daily Allowance (RDA) of antioxidant Vitamin C.”

Additionally, Surf Sweets candies are gluten free, casein free, and allergy friendly, meaning that they contain none of the most common food allergens (wheat, dairy, peanuts, tree nuts, egg, soy, fish, shellfish).

All Surf Sweets candy is produced and packaged in a dedicated nut-free facility. And Surf Sweets has many delicious options for vegans and vegetarians as four of its candies are vegan (Fruity Bears, Gummy Swirls, Sour Berry Bears, Sour Worms) and five are vegetarian (Fruity Bears, Gummy Swirls, Jelly Beans, Sour Berry Bears, Sour Worms).

Each Surf Sweets 2.75-oz bag of candies contains only 120-140 calories per serving depending on the variety.

Surf Sweets also offer two .9-oz snack-size packs of its candy — Gummy Bears and Sour Berry Bears — that are perfect for on-the-go snacking or school lunches. Each .9-oz snack-size pack contains only 80 calories per package.

Unlike other candy brands, Surf Sweets proudly makes its products in the USA. They’re currently available in mainstream grocery and natural foods stores, online and at specialty retailers throughout the U.S. and Canada. Suggested retail price for 2.75-oz Surf Sweets is .99 and $.79 for its .9-oz snack-size packs. For more information on store locations, visit http://www.surfsweets.com/buy.php.

About Surf Sweets

Surf Sweets is the country’s leading maker of naturally sweetened, totally delicious gummy candies and jelly beans made with organic and natural ingredients and without any artificial colors and flavors. Surf Sweets is owned and operated by Prospect Heights, IL-based TruSweets, LLC, a socially responsible company dedicated to building delicious sweet snack brands that are better for our families and our planet. The company was founded in 2008 by Bert Cohen, an entrepreneur with a successful track record of building businesses in the natural foods industry. Surf Sweets currently offers seven unique varieties of mouth-watering gummy candies and jelly beans that are available at mainstream grocery and natural foods stores, online and at specialty retailers throughout the U.S. and Canada. For more information, visit www.surfsweets.com

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